Ten Tips for Doing Book Events

How to make sure the audience understands – and hopefully buys – your book

You’ve written a book. Woohoo! You’ve had it published – or maybe you’ve published it yourself. Either way, it’s now a physical entity, and now you have to tell people about it. And not just from the safety of behind a keyboard, but in person. From your own mouth.

Someone has organised for you to speak to an audience. It might be your publisher, or a boo…