Why finding the right nail varnish is key to marketing your book

(No, really!)

A couple of months ago at my book launch, I was talking to fellow Cumbrian writer Polly Atkin about how blooming hard it is to market your own book.

As writers, there’s an increasing need for us to be not only involved in our own publicity, but also to take at least some modicum of responsibility for it.

This isn’t to say that publicists won’t be working…